Competing on Economics. The Math Behind Market Domination
The One Business Formula That Beats Great Marketing Every Time
Most entrepreneurs think they’re in a “marketing game.”
Or maybe a “branding game.”
Or if they’re a little more sophisticated, they think they’re in a “product game.”
But the real game—the one that separates companies that dominate from the ones that disappear—is the economics game.
What “Competing on Economics” actually mean
When you compete on economics, you’ve structured your business in such a way that:
Your costs go down as you scale (economies of scale).
You’re constantly engineering ways to extract more profit per customer.
You can afford to spend more to acquire a customer than your competitors.
In other words: the math is stacked in your favor.
Even if you’re mediocre at marketing… even if your operations are messy… even if your sales process isn’t airtight—you still win. Because your unit economics make it impossible for competitors to outspend you.
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