The Science of Getting Paid More [Raising Prices, Part I]
The Hidden Psychology Behind Raising Prices That Actually Works
The advice you usually hear about raising prices? It’s garbage.
Most of it boils down to one lazy command: “Just charge more.” Easy to say when it’s not your bank account on the line, right?
The truth? People aren’t paying for your digital product or service. They’re paying for how you make them feel about spending their money. That’s it. Confidence, trust, status—those are the real currencies, and they’ve got nothing to do with your deliverables.
If you’ve ever tried raising prices and felt the sting of rejection—or worse, silence—it’s not because your audience is cheap. It’s because you didn’t give them a reason to pay more that felt worth the risk. People don’t hand over $5,000+ because they saw a shiny sales page. They do it because they trust you to deliver—and that trust is earned long before the price is revealed.
I’ve spent years refining a process that’s helped countless consultants and creators multiply their prices.
Hint: It’s about becoming the person they want to invest in.
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